At Samtaler, we’re passionate about helping people understand, deliver, and communicate social value with confidence.

Our webinar series brings together our expertise in social value, procurement, and strategy to make complex ideas accessible, practical, and relevant, no matter where you are on your journey.

This evolving series will cover a range of topics tailored for:

  • Organisations bidding for UK public sector work.

  • SMEs and charities seeking to strengthen their social value approach.

  • Professionals with strategic responsibility for bids, sustainability, or impact.

  • Those just starting their careers who want to understand the social value landscape.

    Each session offers clear, actionable insight, cutting through the jargon and focusing on what works in practice.

Winning Government Contracts: Preparing for the New Social Value Model

Date: 25 November 12pm & 27 November 1pm.  

 Duration: 45 minutes 

 Cost:  £45 *early bird or £65 Standard

Book 25th Nov
Book 27th Nov

*Book before 14th Nov for Early Bird discount

The rules have changed. Are you ready?

Join us for this focused 45-minute webinar designed to help suppliers navigate and win public sector work under the updated Social Value Model (PPN 002). Whether you’re new to social value or an experienced practitioner, this session will give you the clarity and confidence to respond effectively to the latest requirements.

What you’ll learn:

  • Understanding the nuances – what’s changed in the SVM and why it matters for your offer.

  • Examples and key actions – practical insights drawn from what we’ve seen of the new SVM so far, linked to clear steps you can take to ensure your offer is ready.

  • Preparing for success – how to identify areas for improvement in your current offer and align your approach with government priorities.

  • Answers to your specific questions in a live Q&A with social value experts Kate and Tilly

    Your exclusive takeaways:
    Access to the Webinar recording
    Downloadable resources
    Exclusive 10% Discount on our Gap Analysis Service

This is not another policy overview. It’s a practical, no-nonsense session designed for busy professionals – bid writers, SMEs, procurement teams, and Social Value, Sustainability or ESG leads – who need to know exactly what to do next.

By the end of this session, you’ll have a clearer picture of how your offer measures up against the updated SVM and what you could do next to build on it.

“One contract win could pay for this session a hundred times over”

Book your place now and make sure you’re ready for your next bid. 

All attendees receive an exclusive 10% discount on our 'Gap Analysis Lite service' valid until 31 December 2025

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All attendees receive an exclusive 10% discount on our 'Gap Analysis Lite service' valid until 31 December 2025 - - -

About The Hosts

  • KATE GRÄFE

    Social Value Director 

    Kate has over 25 years experience in procurement and contract management across both public and private sectors, including 12 years as Chief Procurement Officer for the London Borough of Ealing and Reading Councils. Kate created and implemented the Social Value Policy at Reading, including working with local partners to link proposed social value delivery with need and support a business case for a local social value model. A passionate advocate of social value, Kate has been a co-lead on the Social Value UK Contract for Change programme and provided practioner input to a number of the National Audit Office Commercial Hub seminars.

    More recently, Kate has worked as an Associate to deliver a variety of projects, including a circular economy business case, Innovate UK grant bids and supporting climate tech start-ups with defining and measuring impact.

  • TILLY CROWHURST

    Senior Social Value Consultant

    Tilly is an experienced, passionate and people-focused Social Value Consultant with a talent for turning box-ticking exercises into bold, meaningful impact. With a strong foundation in the construction and built environment sectors, she’s helped organisations design standout social value strategies, win competitive bids, and deliver programmes that create measurable, lasting change. 

    Her experience spans both corporate and community settings - from working with national contractors to supporting grassroots charities and community groups. Tilly is recognised for her collaborative approach, her ability to navigate complex stakeholder environments, and her talent for finding practical solutions that benefit everyone. 

    A committed advocate for diversity, equity, and inclusion (DEI), Tilly has launched DEI and wellbeing initiatives that have shifted organisational culture and improved lives.

 FAQs

  • This session is designed for suppliers to the public sector, including SMEs, procurement teams, bid writers, and Social Value/Sustainability/ESG leads, whether you’re new to social value or experienced.

  • Yes! There will be a 10-minute live Q&A at the end of the webinar where our social value experts, Kate and Tilly, will answer your questions.

  • You’ll gain insight into the updated Social Value Model (PPN 002), practical steps to strengthen your bids, how to identify gaps in your current offer, and actionable guidance you can apply immediately.

  • You can book a discovery call immediately after the webinar. If you book and engage before December, you’ll receive a 10% discount on our Gap Analysis Lite service. This service is a structured, cost-effective way to assess your Social Value readiness, uncover improvement opportunities, and receive a practical, actionable roadmap for success.

  • You’ll receive a 10% discount on our Gap Analysis Lite service. This service is a structured, cost-effective way to assess your Social Value readiness, uncover improvement opportunities, and receive a practical, actionable roadmap for success.